Extrablackground

Hello. Welcome to Extrablack.

Extrablack is an approachable creative team who love to meet people, develop successful brands and create exciting and functional design solutions for a wide variety of clients.

We seek to build strong and lasting relationships with our clients based on a trust and faith that we always aim to exceed their expectations in expressing their brand or communication objectives.

The team is lead by Ray Parslow and Kelly Mitchell. Between them Ray and Kelly have over 40 years of international design and brand agency experience in Sydney, London and Amsterdam.

Our specialist disciplines include:

Brand identity
Design for print and web
Environmental graphics and signage

This is just a taste of what we do at Extrablack. Give us a shout and let us help you create a meaningful impact in the expression of your big idea.

Kelly Mitchell

Creative Partner

Bachelor of Design (Visual Communications), University of Technology Sydney

Level of expertise – 22 years design industry experience in Sydney, London and Amsterdam

Kelly spent 5 years with the internationally renowned Michael Peters Group in London and Amsterdam working with clients such as Grolsch, Unilever and Chivas Bros. In Sydney he has worked with award-winning agencies such as Moon Communications, Hulsbosch, Billy Blue Creative, The Property Agency and Principals.
Clients range from large international corporations, financial institutions, FMCG brands including retail outlets, property developers, publishers and small businesses to public institutions, arts and culture based groups and national charity foundations, amongst others.
Kelly has worked both within teams and as the creative lead focusing on identity, brand and communications projects. He has in-depth knowledge of the structure of projects allowing him to plan and execute many various tasks. His role has often extended from concept direction and design through to project management and client service, including client meetings and presentations.
He is motivated to get the best out of a project and is active in managing the client and himself to meet timeframes and deadlines and brings a sense of humour to every project.

Ray Parslow

Creative Partner

Bachelor of Arts in Graphic Design, Swinburne University, Melbourne

Level of expertise – 29 years design industry experience

Ray has worked across a wide range of sectors including small businesses, hospitality, local government, education, cultural and non-profit organisations, commercial and financial institutions for national and global organisations. His understanding of form, space and communication enables him to easily cross from two- to three-dimensional projects successfully designing award-winning identities, corporate communications.
Ray was a founding partner of leading Australian design agency Frost* in Sydney (7 years) and Emery Vincent Design (21 years).
He has led design teams on Macquarie Group projects for many years.  He is very experienced with working on complex projects to exacting deadlines working across many time sensitive projects such as annual reports and IPO’s where it is critical to meet statutory deadlines.
He has an understanding of processes, time management, budgeting and the creative process from brief to invoice giving a complete understanding of the holistic process enabling him to both lead and work within teams across many disciplines. He brings to all projects an attention to detail, an exacting approach and a creative flair.