Active Metal are a Sydney based group specialising in design and construction of high end staircases and balustrades on large scale projects for well known clients.
The challenge for us: how to broaden the perception and appeal from a traditional staircase manufacturer to design and construction partner.
Our response was a bold rebrand that balances strength with subtlety and detailing. Maximising the value of strong photography with a confident tone of voice across print and digital disciplines.
The outcome is a tangible transformation that communicates a capacity for ideas and creativity to architects, developers and constructors.
Have a look at the website here.