Root Partnerships specialise in project management for major building and infrastructure environments characterised by civic, technical, stakeholder and operational complexity. They tackle high profile challenging projects, including Melbourne Airport, the Museum of Contemporary Art (MCA) in Sydney and The Australian War Memorial in Canberra.
Our relationship with Root began with our collaboration on the State Library of NSW Mitchell Galleries project and this relationship has led to our rebranding them from the ground up with a full Brand Strategy leading to rollout across all platforms. Part of the Brand Strategy involved distilling Root’s core strengths into a simple expression which encapsulated the essence of what they offer. ‘Applied thinking’ was the outcome of much discussion and analysis and it describes their method and philosophy and really emphasises their point of difference in the market. The graphic expression of this represented the infinite possibilities and capabilities they possess.