Sydney Environment Institute
The Sydney Environment Institute (SEI) at the University of Sydney aims to address the key questions of our time: how do we understand and redesign the fundamental relationship between human communities and the natural world that supports them; and how can people and societies adapt positively to environmental change?
The Institute offers a flexible and dynamic platform that will inform public discourse, decision-making, and policy in relation to the environment, an issue we are passionate about.
In 2013 we were commissioned to design a distinct visual identity which represented the coming together of the various associated faculties, as well as reflecting the complex issue of the impact humanity is having on the environment. Our response was an identity based around the natural phenomena of ‘flocking’, performed by swallows around twilight, a poignant and beautiful visual metaphor for the idea of leadership, interaction, mass influence, action and reaction. The visual expression of this came in the form of video footage, photography and brand identity which had to fit in to a rigid Sydney University brand structure.
We also designed and developed a brand new website for the Institute comprising 7 different ‘nodes’ to reflect the varying aspects of environmental studies as well as news feeds, articles, events, publications, an EDM newsletter and Social Media channels.
Four years later and the Institute has evolved considerably and required the site to be revisited and refreshed and thanks to our ongoing relationship we were able to give this vital resource a vibrant and engaging upgrade.