The Sydney Environment Institute (SEI) at the University of Sydney aims to address the key questions of our time: how do we understand and redesign the fundamental relationship between human communities and the natural world that supports them; and how can people and societies adapt positively to environmental change?
The Institute offers a flexible and dynamic platform that will inform public discourse, decision-making, and policy in relation to the environment.
Extrablack were tasked with giving the Institute a distinct visual identity which represented the coming together of the various associated faculties, as well as reflecting the complex issue of the impact humanity is having on the environment. We felt the amazing natural phenomena of ‘flocking’, performed by swallows around twilight was a poignant and beautiful visual metaphor for the idea of leadership, interaction, mass influence, action and reaction. Other relevant examples could be found in the ‘shoaling’ of fish, stampeding herds of wildebeest or in the case of humanity the organic movement within a crowd of pedestrians.
The visual expression of this came in the form of video footage, photography and a graphic identity. The identity itself had to fit in to a rigid Sydney University brand structure which extended to the website, also designed by Extrablack.