The Cheeky Squire
Melbourne has a new James Squire Brew Bar, this time in Frankston. Situated on the town’s main crossroads this is a large venue with some great graphic signage opportunities, not least of which is our ‘Instagram moment’, the bottle wall, which lights up 720 beer bottles in a configuration which reveals the iconic James Squire cross shovels.
We’ve also developed a series of typographic storytelling graphics which reveal some of the juicier anecdotes of the life of Australia’s first brewer as well as highlighting the range of 9 different craft beers in the Squire’s portfolio. These are mostly hand painted by local signwriters and will be rolled out to other existing and upcoming venues.