The Curious Squire

Explorers, drifters, vagabonds and wanderers, welcome home to The Curious Squire! Our first brew bar environmental branding project for Lion Co on the pioneering craft beer brand James Squire.

We took the name and created a visual identity which was expressed across stationery, signage and digital media. This identity formed the basis for a family of subsequent brew bar identities for venues across Australia.

Each venue highlights a particular character trait of the historical figure, in this case Squire’s curiosity to experiment with brewing. We took the idea of curiosity and expressed it within the venue using discoverable graphics and statements that playfully engage the viewer to discover more about the man and the brand.