We are a tight-knit team of highly experienced design thinkers and doers.

We add strategic value to your business by changing the way you communicate with your customers.

Smarter, clearer, stronger, more beautiful, more inspiring.

We are the bridge between you and your audience and can help motivate them to align with your brand.

Creating desire with a touch of Extrablack magic!

Who we are

The team is lead by Ray Parslow and Kelly Mitchell who between them have over 45 years of local and international design and brand agency experience.

We have consciously built a healthy mix of youth and experience with an emphasis on creative intelligence, professionalism and positivity.

When needed we call on our extended network of specialists in brand strategy, copywriting, photography, illustration, web development, digital user experience (UX), social media strategy, video production, project management, architecture and environmental wayfinding amongst others.

What we do

Our specialist disciplines include:

  • Creative strategy
  • Brand identity
  • Design for print and web
  • Signage and wayfinding
  • Packaging

How we do

We work hard to establish a deep understanding of each brief to get to the real needs of the project. Then we bring it to life.

We don’t apply a ‘house style’, each client gets the most appropriate customised solution for their particular need.

We don’t spin tall tales or use unnecessary jargon. We operate honestly and transparently.

Relationships are key and we like to enjoy the communication process, mixing professionalism with our favourite dad jokes!

With whom

Our clients range from large corporates to local government to not-for-profit arts organisations to retail environments, universities and hospitality. It’s a broad mix and we like it that way.

We enjoy the challenge of tackling different projects for different people, it keeps us sharp and thinking creatively.