Nurses, not just for a crisis.

The challenge: Develop a campaign with two main objectives – to celebrate International Nurses Day, and to raise the status and profile of nursing in Australia. 

The solution: Everyday People. Exceptional Care. Nurses are real people, doing a job. Professional, dedicated, humble, fun – nurses are a lot of things and this approach aimed to celebrate these characteristics… warts and all. We aimed to present an authentic and positive representation of what nurses do everyday.

The outcome: The Campaign was hugely successful in terms of delivering the expected results and outperforming. It was a small but meaningful exercise that delivered 735,000 impressions and 31,000 clicks