Australian Youth Orchestra 2017 Season
AYO has a great problem. They are perceived as market leaders and have a string of competitors looking to them and following their lead on many fronts including programming and marketing promotions. As a result they need to constantly keep moving and stay agile.
2017 marks a shift in marketing strategy for AYO as the 3 year cycle of student rotation allows an opportunity to update and modify the campaign. So a new format and a new look and feel was developed to reflect this. A lot of the photographic material gets re-interpreted throughout the year for various campaigns so we developed a visual style which was flexible and adaptable to multiple formats and applications whilst still looking dynamic, enegetic and sophisticated.