Madame Truffles partners with trufferies Australia-wide to source and sell the widest range of fresh quality black truffles and truffle infused products. Until this point, their branding comprised of a mix of legacy creative elements and lacked clarity.
We redesigned their identity with a crafted logotype featuring bespoke ligatures to capture the idea of exclusivity and quality, supported by a predominantly black colour palette; a nod to the truffles subterranean growing environment.
The new identity is contemporary, strident and focussed, providing them with an ownable and unique brand voice and is accompanied by a suite of applications that express the unique and premium nature of the various products.
And if you’ve never tried truffle ice cream do yourself a favour. It makes no sense but tastes amazing!