Founder & Executive Creative Director
Ray Parslow
Ray is the a leading figure in brand and experiential graphic design. With over 30 years of experience in the design industry, he has shaped sophisticated brand communications, identities, print and digital experiences, signage and wayfinding systems across commercial, property, retail, government, luxury brands, hospitality, civic, and mixed-use precincts throughout Australia, Asia, and the Middle East.
He is renowned for his ability to seamlessly integrate the branded experience with placemaking and user experience, producing award-winning solutions that engage both space and audience alike. His love of design and typography is brought to each project pushing the communication to be the best it can be, creating engaging and meaningful design solutions.
As a creative leader, Ray oversees design strategy, concept ideation, and implementation, ensuring that each project’s objectives are met from start to finish. His contributions continue to elevate the fields of brand identity, environmental design and wayfinding across the public domain.
Ray has extensive experience in the areas of arts and culture and is a founding board member of The Living Room Theatre, a leading independent theatre company. He is a member of the International Society of Typographic Designers – ISTD, where he mentors and assesses the ISTD student program across Australia, New Zealand and South East Asia to support the growth of design in education.
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