Taking a tired brand and injecting new life. Repositioning the interior design firm to lead in the APAC region and go global.

The challenge

A company-wide rebrand of the internationally established interior design business to express a new dynamic, fresh and future-focused outlook, and the launch of a new era.

The solution & outcome

Applying our proven ‘5–Ex’ collaborative strategic process resulting in a transformational people-focused brand vision and visual expression.

An exciting new strategic direction and brand identity for a reinvigorated interior design icon.


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