James Squire

Telling the different stories behind the name and the character that is James Squire.

Service
Branding and environmental design

Scope
Brand development
Environmental design
Placemaking
Signage and wayfinding
Print collateral

The challenge

Working closely with architects Collins & Turner to give each of the 12 bars a unique appearance and atmosphere. The challenge was to enlighten and engage with the consumer and build awareness in James Squire and the world of craft beer.

The solution

Combine the narrative of each location with the James Squire story through engaging imagery and messaging, using bespoke materials and signage techniques for a unique experience.

The outcome

James Squire is one of Lion’s fastest growing and most profitable brands. Tap volume at The Charming Squire in Brisbane exceeded 200% of expectations.