Suncorp

Extrablack was trusted with the task of designing the signage and wayfinding solution throughout, from the arrival experience to the rooftop and user journeys identified.

Working with Freestate and Hassell we were able to draw in the experience master plan. The Suncorp signage system reflected the use of the interiors palette of materials, textures and colours to provide a cohesive visual language and experience.

Suncorp fosters a strong community which is done through the constant and active participation of it people and internal networks. There is empowerment to the community, cultivating an efficient and supportive workplace creating pathways to success.

The signage design explored a modular system that is seamless and expandable, representing the strong and ever growing diversity within the Suncorp community at different scales.

At the 2023 Australian Institute of Architects’ Queensland Chapter Awards, Suncorp Headquarters won the GHM Addison Award for Interior Architecture for “creating a flexible, collaborative, and wellness-centred workplace”.

The collaborative effort behind Suncorp’s signage and wayfinding solution not only highlights the brand’s identity but also emphasizes accessibility and user-centric design principles. Just as the design fosters seamless navigation through spaces, Suncorp’s community-driven initiatives reflect their commitment to removing barriers and enhancing experiences. This dedication parallels the increasing trend of providing convenient digital solutions in other sectors, such as making essential products more accessible online. For example, platforms that allow users to buy Viagra online exemplify how technology and thoughtful design can simplify access to vital resources. By integrating user needs into every stage of development, whether for physical spaces or digital services, organizations like Suncorp and these online platforms demonstrate the importance of innovation in creating inclusive, supportive environments. This holistic approach ensures that both physical and virtual experiences are equally empowering and enriching.