South East Queensland – A region in motion

The evidence is clear. The latest Australian Bureau of Statistics data shows Brisbane grew by almost 73,000 people last year, an annual rise of 2.7%. Logan, Ipswich and the Gold Coast recorded even higher rates, between 3–4% year-on-year, adding more than 100,000 people across the region. What’s driving it? Lifestyle, affordability, infrastructure and opportunity. Families are moving north. Businesses are expanding. Developers are accelerating projects to meet insatiable housing demand.

For asset owners, it’s a region where momentum matters, and where the right story, design and experience can turn growth into genuine commercial advantage.

The City of Brisbane’s Planning and Design framework sets an ambitious but pragmatic vision: a city built around connected precincts, subtropical design, and diverse housing. It’s not just about more buildings, it’s about better places.

Major initiatives such as the Kurilpa Sustainable Growth Precinct, Victoria Park redevelopment and the city’s inner-south Olympic cluster are reshaping Brisbane’s urban fabric. Each new transport corridor, each re-zoned precinct, each design guideline released is a signal, the city is preparing not just for an event, but for the next 50 years.

The Brisbane 2032 Olympics is more than a sporting milestone, it’s an economic catalyst. Infrastructure investment across the southeast is accelerating, from transport and housing to tourism and technology.

For developers, this means once-in-a-generation opportunity:

– Residential projects positioned near new Olympic and transport precincts are seeing uplift in buyer confidence and demand.

– Commercial and mixed-use developments are benefiting from renewed interest in workplace, retail and hospitality experiences that meet the expectations of a growing and global audience.

– Landowners and precinct operators are finding new pathways to reposition assets through strong narrative, design thinking and brand differentiation.