Strategy, Brand, Storytelling
Haslin
Transforming Haslin’s market presence with a bold rebrand that reflects the intelligence, rigour and innovation behind the business.
Strategy, Placemaking, Precincts, Experiential Design, Signage & Wayfinding
Charles Street Square. Parramatta Quay
A cohesive wayfinding and environmental graphics system designed to reconnect Parramatta’s CBD with the riverfront through intuitive navigation, integrated placemaking and a refined civic identity.
Strategy, Placemaking, Property Marketing, Storytelling
Marque
A coastal-inspired brand and campaign for Marque, repositioning the development beyond commuter convenience to create stronger emotional connection and market appeal.
Strategy, Property Marketing
99 Phillip Street
A refined strategy and branding campaign for W99 Phillip Street, positioning the Build-to-Rent development as both a premium living experience and a compelling long-term investment opportunity.
Strategy, Brand, Placemaking
Western Sydney Airport Business Park
Positioning a major Western Sydney landholding as a future-focused business and logistics destination through strategy, branding, digital experience and signage.
Strategy, Brand, Storytelling
ResetData Rebrand
A strategic rebrand that repositioned ResetData as a confident, enterprise-ready sovereign AI infrastructure provider, aligning its identity with the scale, maturity and ambition of the business.
Strategy, Brand, Retail
Sydney Business Park
As the surrounding communities around Sydney Business Park evolved, the precinct needed to evolve with them. Extrablack developed a strategic brand and digital experience that repositioned the business park as a contemporary destination shaped by business, lifestyle and connection.
Strategy, Brand, Storytelling, Retail
QE Nourish Me
From packaging through to digital experience, Nourish Me was designed to help QE Foodstores bring healthy, ready-made meals to market with clarity, warmth and strong shelf presence.
Strategy, Signage & Wayfinding, Hospitality
McKell Building
Through integrated environmental design and wayfinding, the McKell Building was reshaped into a contemporary workplace that supports intuitive movement, flexibility and architectural cohesion.
Strategy, Precincts, Property Marketing, Storytelling, Retail
Macquarie Rise
Extrablack partnered with TOGA to create the evolving brand and project marketing campaign for Macquarie Rise, building long-term place equity across residential, penthouse and retail leasing.
Strategy, Brand, Signage & Wayfinding, Hospitality
Kinmark Hotels
Extrablack partnered with Kinmark Hotels to create a scalable brand and wayfinding system that connects multiple hotel destinations through a cohesive visual and guest experience.
Strategy, Brand, Storytelling
Beilby Holdings
A strategic website refresh for Beilby Holdings, repositioning their digital presence through clear UX, purposeful UI design and messaging centred around certainty.
Strategy, Brand, Retail, Hospitality
Bouche on Bridge
A contemporary hospitality brand shaped by restraint, materiality and craft, bringing Bouche on Bridge to life across identity, space and experience.
Strategy, Brand, Storytelling
Geyer Valmont
A strategic rebrand bringing together two established practices into a single, future-focused identity for Geyer Valmont.
Strategy, Brand, Experiential Design, Retail, Hospitality
Osteria Balla
Branding and environmental design for Osteria Balla, bringing together identity, architecture and experience into a cohesive Italian dining destination.
Strategy, Brand
PRiMAX
Discover how Extrablack created a bold, fast-moving brand for PRiMAX, a proptech start-up.
Strategy, Precincts, Property Marketing, Storytelling
North Village Auburn Square by LFD
North Village Auburn Square, one that balances lifestyle, quality and welcoming as the neighbourhood itself.
Strategy, Brand
Northrop
Northrop is about long term relationships and making their client's lives easy and fun.
Strategy, Placemaking, Experiential Design, Signage & Wayfinding
Endeavour Energy
Indigenous interpretative art plays an important role, telling stories in the workplace.
Strategy, Brand
SBA Architects
Building on SBA’s Design Intelligence platform, Extrablack reshaped perception and elevated their interiors capability.
Strategy, Placemaking, Signage & Wayfinding, Hospitality
Capella Hotel
Reimagining heritage architecture through refined, understated and immersive signage design within a landmark 5 Star hotel.
Strategy, Precincts, Property Marketing
The Ashford
A connected Hills precinct apartment project bringing oversized living, walkable metro access and bushland integration together.
Strategy, Storytelling
Turner Architects
Confident and intuitive digital design brings Turner’s cross continental studios and diverse portfolio together.
Strategy, Placemaking, Signage & Wayfinding
Parramatta Aquatic Centre
Wayfinding design shaped by landscape, topography and heritage for Parramatta’s new aquatic destination.
Strategy, Placemaking, Signage & Wayfinding
Town Hall House
Reimagining civic identity through a considered, tactile and contemporary signage solution.
Strategy, Placemaking, Signage & Wayfinding
Cranbrook School
Modern recreation facilities designed to reflect the legacy and character of Cranbrook School.
Strategy, Placemaking, Experiential Design, Signage & Wayfinding
College of Law
Practical legal education designed to unite professionals and strengthen industry capability.
Strategy, Property Marketing, Signage & Wayfinding
44 Martin Place
A renewed CBD landmark restoring presence, prestige and relevance at 44 Martin Place.
Strategy, Property Marketing, Storytelling
The Regent
A connected urban address where village atmosphere meets metropolitan energy.
Strategy, Precincts, Property Marketing
Downtown Zetland
Architecturally designed apartments placing lifestyle, convenience and the city within easy reach.
Strategy, Precincts, Property Marketing, Storytelling, Signage & Wayfinding
Tallawong Village
Connection, opportunity and attainable home ownership come together in this emerging village precinct.
Strategy, Placemaking, Experiential Design, Signage & Wayfinding
Gunyama Park Aquatic and Recreation Centre
Translating Sydney’s beach and harbour pool heritage into an immersive wayfinding and graphics experience.
Strategy, Brand, Storytelling
Geyer
Revitalising an established interior design icon through a future focused brand transformation.
Strategy, Placemaking, Experiential Design, Signage & Wayfinding
Suncorp
Delivering a user centred signage and wayfinding solution for Suncorp’s new Brisbane headquarters, supporting seamless journeys across 40,000sqm.
Strategy, Storytelling, Signage & Wayfinding
Ferrier Hodgson
Crafting a considered signage and environmental system that reinforces Ferrier Hodgson’s brand in space.
Strategy, Brand, Experiential Design, Signage & Wayfinding, Retail
QE Foodstores
From one local store to a network of premium high-street grocers, Extrablack has helped QE Foodstores grow with a brand identity rooted in community, convenience and quality.
Strategy, Property Marketing, Storytelling, Signage & Wayfinding
Edinburgh Collection
Shaping a brand story anchored in the charm and convenience of Castlecrag village.
Strategy, Precincts, Property Marketing, Storytelling, Signage & Wayfinding
The Banks
Bringing to life an elevated coastal lifestyle vision within easy reach of Sydney’s CBD.
Strategy, Property Marketing, Storytelling, Signage & Wayfinding
ENSO
Introducing the story of Japanese philosophy to village living through a refined and considered brand narrative.
Strategy, Brand, Storytelling
Nexsphere
Empowering collective intelligence to drive meaningful change at a national scale.
Strategy, Brand, Storytelling
BOWE
Offshore wind energy reimagined to create new opportunity for Tasmania’s communities and economy.
Strategy, Placemaking, Precincts, Property Marketing, Storytelling, Signage & Wayfinding, Retail
Hills Showground Village
Mixed use precinct breathing new life into the Castle Hill Showground site.
Strategy, Brand, Storytelling
Greenbox
Brand refresh designed to reflect Greenbox’s commitment to its people and empower individual expression.
Strategy, Precincts, Property Marketing, Storytelling, Signage & Wayfinding
Park Residences
Architecturally designed harbour view residences redefining premium down-sizer living on the Lower North Shore.
