Iglu, Bates Smart
Lead the creation of a precinct identity and brand that will define a new destination along the K2K, Kensington 2 Kingsford corridor and anchor the western end of UNSW campus.
Engagement of key stakeholders was key to understanding the vision for the new precinct and how the UNSW, Iglu Student accommodation, retail and the local community can all enjoy and benefit from the newly imagined precinct. Indepth investigation into student annual activity and time of day space usage were drivers to inform the identity and how the signage needed to serve the identified user groups through a flexible signage family including digital and static signage.
