Extrablack

Ideas matter. We explore design’s role in shaping what’s next, sharing insight, perspective and considered commentary across the sectors we work within.

Extras

Extras is where we share our thinking. As our studio has evolved, so has our commitment to thought leadership. We explore the role of design in business, culture and technology, offering insight drawn from experience and curiosity. It is our way of contributing to a broader conversation about meaningful impact.

Articles

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26.05.2026

The New Buyer

Australia's property market is undergoing a generational shift - and the developers who understand it will hold a significant competitive advantage. We explore what Gen Z and Millennial buyers expect, and how strategic branding unlocks their trust.

21.05.2026

The Brand Iceberg

The strongest brands are rarely built from logos and campaigns alone. This article explores the “Brand Iceberg” theory and why long-term brand value is created through strategy, audience understanding and the foundations beneath the surface.

06.05.2026

Introducing IRiS

IRiS is Extrablack’s integrated AI enhanced workflow, designed to support deeper thinking, sharper strategy and more considered creative outcomes. Rather than replacing human creativity, IRiS strengthens the way our team explores ideas, solves problems and delivers meaningful results for clients across branding, strategy and design.

07.05.2026

Shaping the Next Generation of Australian Places

Australia’s cities are entering a more complex phase of growth. From emerging metro corridors to established urban villages, successful developments increasingly rely on strategic placemaking, clear identity and people-focused design to create places that endure socially, commercially and culturally.

13.05.2026

A Clearer Expression of Extrablack

Extrablack’s recent brand refresh reflects the evolution of the studio from a design-led practice into a strategic brand and business solutions partner. The article explores how clarity, alignment and integrated thinking are becoming essential across increasingly complex projects within the built environment.

19.05.2026

Finding our lane

Exploring how branding, signage and wayfinding shape the experience of aquatic, leisure and wellness environments, creating places that feel intuitive, connected and deeply community-focused.

20.05.2026

Shaping Hospitality Experiences

From luxury hotels to destination dining venues, Extrablack explores how branding, signage and wayfinding help shape modern hospitality experiences that feel intuitive, memorable and deeply connected to place.

12.01.2026

Midweight Designer

Extrablack are looking for a new Midweight Designer.

17.12.2025

2025 in Review

2025 saw Extrablack work across the broadest range of brand, property, signage and wayfinding projects in our 15-year history.

01.12.2025

San Francisco – Placemaking Tour – Transamerica Pyramid and Redwood Park

The Transamerica Pyramid, still the second-tallest building in San Francisco.

22.11.2025

Winning in market like Federer: Small percentages make the difference

Why small, consistent improvements across every touchpoint create stronger launches, deeper engagement and greater commercial return.

04.11.2025

South East Queensland – A region in motion

Southeast Queensland is entering a defining decade. With record population growth, city-shaping investment and the 2032 Olympics on the horizon, the region is alive with opportunity. Learn how Extrablack helps developers and asset owners define, position and activate projects that thrive in this new landscape.

29.10.2025

Designing with People in Mind: Wayfinding fundamentals

Wayfinding works best when it works for people. See how Extrablack applies human-centred design across projects like Capella Sydney, Parramatta Aquatic Centre and Suncorp HQ.

13.10.2025

Value of Design

From Good to Great: Why Strong Brands Win More Sales.

20.08.2025

Extrablack, helping shape Parramatta City for its future

As Parramatta grows into a global city, thoughtful design, place branding, wayfinding and signage is playing a key role in shaping identity, connection and experience.

04.07.2024

Macquarie Rise – Behind the Scenes

Behind the Scenes on the Macquarie Rise Photo and video shoot.