Extrablack

We use design to turn developer vision into places people genuinely connect with, shaping experience, building trust and creating long-term value.

Building brands across the property sectors

Extrablack works alongside developers and construction leaders as a genuine partner in growth, not as an add-on service, but as part of the commercial engine behind a project. We bring clear thinking to complex environments, helping teams define what a project stands for, how it should be positioned and where its real value lies. In markets where margins are tight and confidence matters, that clarity makes a measurable difference.

We understand the pressures of feasibility, delivery and sales performance. Brand, in this context, isn’t surface-level expression, it’s a strategic tool that shapes perception, supports pricing, builds trust and strengthens long-term portfolio value. When positioning is disciplined and aligned to commercial intent, projects gain traction faster and endure longer.

Our role is to steady the course, challenge when needed and support when it counts – ensuring each development not only performs today, but contributes to a reputation that compounds over time.

Projects

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Strategy
Brand
Placemaking
Precincts
Property Marketing
Experiential Design
Storytelling
Signage & Wayfinding
Retail
Hospitality

Strategy, Brand, Storytelling

BOWE

Offshore wind energy reimagined to create new opportunity for Tasmania’s communities and economy.

Strategy, Brand, Storytelling

Buchan

Reinvigorating an established brand.

Strategy, Brand, Storytelling, Retail

QE Nourish Me

From packaging through to digital experience, Nourish Me was designed to help QE Foodstores bring healthy, ready-made meals to market with clarity, warmth and strong shelf presence.

Strategy, Brand, Storytelling

Haslin

Transforming Haslin’s market presence with a bold rebrand that reflects the intelligence, rigour and innovation behind the business.

Strategy, Precincts, Property Marketing, Storytelling, Retail

Macquarie Rise

Extrablack partnered with TOGA to create the evolving brand and project marketing campaign for Macquarie Rise, building long-term place equity across residential, penthouse and retail leasing.

Strategy, Placemaking, Precincts, Experiential Design, Signage & Wayfinding

Charles Street Square. Parramatta Quay

A cohesive wayfinding and environmental graphics system designed to reconnect Parramatta’s CBD with the riverfront through intuitive navigation, integrated placemaking and a refined civic identity.

Strategy, Placemaking, Property Marketing, Storytelling

Marque

A coastal-inspired brand and campaign for Marque, repositioning the development beyond commuter convenience to create stronger emotional connection and market appeal.

Strategy, Property Marketing

99 Phillip Street

A refined strategy and branding campaign for W99 Phillip Street, positioning the Build-to-Rent development as both a premium living experience and a compelling long-term investment opportunity.

Strategy, Brand, Retail

Sydney Business Park

As the surrounding communities around Sydney Business Park evolved, the precinct needed to evolve with them. Extrablack developed a strategic brand and digital experience that repositioned the business park as a contemporary destination shaped by business, lifestyle and connection.

Strategy, Brand, Placemaking

Western Sydney Airport Business Park

Positioning a major Western Sydney landholding as a future-focused business and logistics destination through strategy, branding, digital experience and signage.

Strategy, Brand, Storytelling

ResetData Rebrand

A strategic rebrand that repositioned ResetData as a confident, enterprise-ready sovereign AI infrastructure provider, aligning its identity with the scale, maturity and ambition of the business.

Strategy, Placemaking, Signage & Wayfinding, Hospitality

Capella Hotel

Reimagining heritage architecture through refined, understated and immersive signage design within a landmark 5 Star hotel.

Strategy, Brand, Signage & Wayfinding, Hospitality

Kinmark Hotels

Extrablack partnered with Kinmark Hotels to create a scalable brand and wayfinding system that connects multiple hotel destinations through a cohesive visual and guest experience.

Strategy, Brand, Storytelling

Beilby Holdings

A strategic website refresh for Beilby Holdings, repositioning their digital presence through clear UX, purposeful UI design and messaging centred around certainty.

Strategy, Brand, Retail, Hospitality

Bouche on Bridge

A contemporary hospitality brand shaped by restraint, materiality and craft, bringing Bouche on Bridge to life across identity, space and experience.

Strategy, Brand, Experiential Design, Retail, Hospitality

Osteria Balla

Branding and environmental design for Osteria Balla, bringing together identity, architecture and experience into a cohesive Italian dining destination.

Strategy, Brand, Storytelling

Geyer Valmont

A strategic rebrand bringing together two established practices into a single, future-focused identity for Geyer Valmont.

Strategy, Property Marketing, Storytelling, Signage & Wayfinding

Twenty Hall

Beautifully designed residences by William Smart.

Strategy, Storytelling

Turner Architects

Confident and intuitive digital design brings Turner’s cross continental studios and diverse portfolio together.

Strategy, Signage & Wayfinding, Hospitality

McKell Building

Through integrated environmental design and wayfinding, the McKell Building was reshaped into a contemporary workplace that supports intuitive movement, flexibility and architectural cohesion.

Placemaking, Experiential Design, Signage & Wayfinding, Hospitality

James Squire

Bringing the James Squire story to life through immersive brand environments across seven unique bar destinations.

Strategy, Placemaking, Precincts, Property Marketing, Storytelling, Signage & Wayfinding, Retail

Hills Showground Village

Mixed use precinct breathing new life into the Castle Hill Showground site.

Precincts, Property Marketing

110 George Street Parramatta

A fresh, forward-thinking commercial project redefining the way people work in Parramatta.

Strategy, Precincts, Property Marketing, Storytelling

North Village Auburn Square by LFD

North Village Auburn Square, one that balances lifestyle, quality and welcoming as the neighbourhood itself.

Strategy, Brand

Northrop

Northrop is about long term relationships and making their client's lives easy and fun.

Strategy, Brand

SBA Architects

Building on SBA’s Design Intelligence platform, Extrablack reshaped perception and elevated their interiors capability.

Strategy, Precincts, Property Marketing

The Ashford

A connected Hills precinct apartment project bringing oversized living, walkable metro access and bushland integration together.

Strategy, Brand, Storytelling

Greenbox

Brand refresh designed to reflect Greenbox’s commitment to its people and empower individual expression.

Strategy, Brand

PRiMAX

Discover how Extrablack created a bold, fast-moving brand for PRiMAX, a proptech start-up.

Strategy, Brand, Storytelling

Nexsphere

Empowering collective intelligence to drive meaningful change at a national scale.

Strategy, Brand, Experiential Design, Signage & Wayfinding, Retail

QE Foodstores

From one local store to a network of premium high-street grocers, Extrablack has helped QE Foodstores grow with a brand identity rooted in community, convenience and quality.

Strategy, Storytelling, Signage & Wayfinding

Ferrier Hodgson

Crafting a considered signage and environmental system that reinforces Ferrier Hodgson’s brand in space.

Strategy, Brand, Storytelling

Geyer

Revitalising an established interior design icon through a future focused brand transformation.

Strategy, Placemaking, Experiential Design, Signage & Wayfinding

Suncorp

Delivering a user centred signage and wayfinding solution for Suncorp’s new Brisbane headquarters, supporting seamless journeys across 40,000sqm.

Strategy, Placemaking, Experiential Design, Signage & Wayfinding

Gunyama Park Aquatic and Recreation Centre

Translating Sydney’s beach and harbour pool heritage into an immersive wayfinding and graphics experience.

Strategy, Property Marketing, Storytelling, Signage & Wayfinding

ENSO

Introducing the story of Japanese philosophy to village living through a refined and considered brand narrative.

Strategy, Precincts, Property Marketing, Storytelling, Signage & Wayfinding

Park Residences

Architecturally designed harbour view residences redefining premium down-sizer living on the Lower North Shore.

Strategy, Precincts, Property Marketing, Storytelling, Signage & Wayfinding

The Banks

Bringing to life an elevated coastal lifestyle vision within easy reach of Sydney’s CBD.

Strategy, Property Marketing, Storytelling, Signage & Wayfinding

Edinburgh Collection

Shaping a brand story anchored in the charm and convenience of Castlecrag village.

Strategy, Precincts, Property Marketing, Storytelling, Signage & Wayfinding

Tallawong Village

Connection, opportunity and attainable home ownership come together in this emerging village precinct.

Strategy, Precincts, Property Marketing

Downtown Zetland

Architecturally designed apartments placing lifestyle, convenience and the city within easy reach.

Strategy, Property Marketing, Storytelling

The Regent

A connected urban address where village atmosphere meets metropolitan energy.

Strategy, Placemaking, Experiential Design, Signage & Wayfinding

College of Law

Practical legal education designed to unite professionals and strengthen industry capability.

Strategy, Placemaking, Signage & Wayfinding

Cranbrook School

Modern recreation facilities designed to reflect the legacy and character of Cranbrook School.

Strategy, Property Marketing, Signage & Wayfinding

44 Martin Place

A renewed CBD landmark restoring presence, prestige and relevance at 44 Martin Place.

Strategy, Placemaking, Experiential Design, Signage & Wayfinding

Endeavour Energy

Indigenous interpretative art plays an important role, telling stories in the workplace.

Strategy, Placemaking, Signage & Wayfinding

Town Hall House

Reimagining civic identity through a considered, tactile and contemporary signage solution.

Strategy, Placemaking, Signage & Wayfinding

Parramatta Aquatic Centre

Wayfinding design shaped by landscape, topography and heritage for Parramatta’s new aquatic destination.

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