Developments

Extrablack
We use design to turn developer vision into places people genuinely connect with, shaping experience, building trust and creating long-term value.
Building brands across the property sectors
Extrablack works alongside developers and construction leaders as a genuine partner in growth, not as an add-on service, but as part of the commercial engine behind a project. We bring clear thinking to complex environments, helping teams define what a project stands for, how it should be positioned and where its real value lies. In markets where margins are tight and confidence matters, that clarity makes a measurable difference.
We understand the pressures of feasibility, delivery and sales performance. Brand, in this context, isn’t surface-level expression, it’s a strategic tool that shapes perception, supports pricing, builds trust and strengthens long-term portfolio value. When positioning is disciplined and aligned to commercial intent, projects gain traction faster and endure longer.
Our role is to steady the course, challenge when needed and support when it counts – ensuring each development not only performs today, but contributes to a reputation that compounds over time.
Projects
Grid size
- All
- Strategy
- Brand
- Placemaking
- Precincts
- Property Marketing
- Experiential Design
- Storytelling
- Signage & Wayfinding
- Retail
- Hospitality
- Senior Living

Placemaking, Precincts, Experiential Design, Signage & Wayfinding, Senior Living
Levande Cardinal Freeman – 40,856m² site bringing new life to an established community
Signage and wayfinding for a new independent living building within the established Cardinal Freeman Retirement Village in Ashfield, connecting new living spaces to the wider village community. Currently in progress.

Placemaking, Precincts, Experiential Design, Signage & Wayfinding, Senior Living
Levande Castle Hill – 12,407m² site creating a resort-style community for seniors
Signage, wayfinding and sales suite design for a new vertical retirement village at Castle Hill, connecting five residential buildings around a central courtyard. Currently in progress.

Placemaking, Precincts, Experiential Design, Signage & Wayfinding, Senior Living
Levande Oatlands – 15,850m² village anchored around a shared central garden
A resort-style retirement village connected to Oatlands Golf Club, with signage and wayfinding using bronze materiality, colour coding and custom pictograms to support residents across the site. Currently in progress.

Strategy, Placemaking, Precincts, Experiential Design, Signage & Wayfinding
Charles Street Square. Parramatta Quay
A cohesive wayfinding and environmental graphics system designed to reconnect Parramatta’s CBD with the riverfront through intuitive navigation, integrated placemaking and a refined civic identity.

Strategy, Brand, Retail
Sydney Business Park
As the surrounding communities around Sydney Business Park evolved, the precinct needed to evolve with them. Extrablack developed a strategic brand and digital experience that repositioned the business park as a contemporary destination shaped by business, lifestyle and connection.






























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