Hills Showground Village
Understanding the buyer profile was paramount
The primary buyer group that resonated through our research were the Rightsizers. They have worked hard throughout their career to build a beautiful home in a place they love.
The time has come to make a change, travel more, spend more time with family and not wanting the hassle of maintaining a larger family home and the costs associated with it, but wanted to stay in the area.
Art directing the CGI’s with Rightsizers in mind, how would they decorate now they had the opportunity, how would they entertain friends and family? Through our creative process we elevated the CGI’s to reflect a day in the life of a Rightsizer making them more engaging.
The challenge
In a highly competitive local market, in and around the Hills Showground precinct, we were tasked to create a high profile project and retail destination identity that could tell a compelling development story while conveying a revitalised way to live, work, play and shop in the Castle Hill area.
The solution
Talking directly to the credibility and proven track record of Deicorp allowed us to differentiate the development from surrounding projects, be appealing to Downsizer’s and investors and their tenants.
The outcome
Tapping into a local lifestyle story that showcased how buyers can remain connected to what they know while being deserving of a more contemporary way to enjoy their known neighbourhood across the road from the new Metro and what will be the heart of the emerging Hills Showground precinct.
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