James Squire
Telling the different stories behind the name and the character that is James Squire.
![](https://extrablack.com.au/wp-content/uploads/1-Bottle-Wall-James-Squire-Environmental-Design-Extrablack.jpg)
![](https://extrablack.com.au/wp-content/uploads/2-Bottle-Wall-Closeup-James-Squire-Environmental-Design-Extrablack.jpg)
The challenge
Working closely with architects Collins & Turner to give each of the 7 bars a unique appearance and atmosphere. The challenge was to enlighten and engage with the consumer and build awareness in James Squire and the world of craft beer.
![](https://extrablack.com.au/wp-content/uploads/11-Hero-Logo-James-Squire-Environmental-Design-Extrablack.jpg)
![](https://extrablack.com.au/wp-content/uploads/3-Brew-House-Menu-James-Squire-Environmental-Design-Extrablack.jpg)
![](https://extrablack.com.au/wp-content/uploads/6-Bar-James-Squire-Environmental-Design-Extrablack.jpg)
The solution
Combine the narrative of each location with the James Squire story through engaging imagery and messaging, using bespoke materials and signage techniques for a unique experience.
![](https://extrablack.com.au/wp-content/uploads/12-Typographic-Wall-James-Squire-Environmental-Design-Extrablack.jpg)
![](https://extrablack.com.au/wp-content/uploads/13-Typographic-Wall-James-Squire-Environmental-Design-Extrablack.jpg)
![](https://extrablack.com.au/wp-content/uploads/4-Typographic-Wall-James-Squire-Environmental-Design-Extrablack.jpg)
The outcome
James Squire is one of Lion’s fastest growing and most profitable brands. Tap volume at The Charming Squire in Brisbane exceeded 200% of expectations.
![](https://extrablack.com.au/wp-content/uploads/14-Destination-Signage-James-Squire-Environmental-Design-Extrablack.jpg)
![](https://extrablack.com.au/wp-content/uploads/5-Typographic-Wall-James-Squire-Environmental-Design-Extrablack.jpg)
![](https://extrablack.com.au/wp-content/uploads/7-Business-Card-James-Squire-Environmental-Design-Extrablack.jpg)
![](https://extrablack.com.au/wp-content/uploads/8-Playing-Card-James-Squire-Environmental-Design-Extrablack.jpg)
![](https://extrablack.com.au/wp-content/uploads/9-Rustic-Menu-James-Squire-Environmental-Design-Extrablack.jpg)
![](https://extrablack.com.au/wp-content/uploads/10-Placemaking-James-Squire-Environmental-Design-Extrablack.jpg)
Contact
To get in touch...