Telling the different stories behind the name and the character that is James Squire.
Working closely with architects Collins & Turner to give each of the 7 bars a unique appearance and atmosphere. The challenge was to enlighten and engage with the consumer and build awareness in James Squire and the world of craft beer.
Combine the narrative of each location with the James Squire story through engaging imagery and messaging, using bespoke materials and signage techniques for a unique experience.
James Squire is one of Lion’s fastest growing and most profitable brands. Tap volume at The Charming Squire in Brisbane exceeded 200% of expectations.