Park Residences

Elegant, luxurious, north facing and architecturally designed, these residences boast views over Middle Harbour making this development unique and desirable.

Service
Strategy & branding

Scope
Brand strategy
Naming
Visual identity
Photography & art direction
Brochure design
Website design
Display suite
Signage design

Park Residences – Extrablack from Extrablack on Vimeo.

The challenge

The Lower Northshore is a highly competitive market that is focused on downsizers in the area. Uncovering a truly unique and authentic story is critical to positioning the project for consideration and being set up for success.

The solution

By highlighting that the northern aspect and views was outstanding compared to other current developments in the area. Showcasing the architectural design and large open living spaces with detailed finishes was important while telling a story of credibility and proven track record of Abadeen’s success.

The outcome

Our outcome focused on the views, northern aspect and reminding the buyer group that they would be buying into an area they already know and love was key and that they are at a time in life to enjoy this level of premium living.