110 George Street Parramatta

This project is more than just another commercial building. For RF Corval, 110 George Street is a statement it’s their first commercial project in Parramatta, and a chance to set the tone for what workplace design can look like in this growing part of Sydney.

At the centre of the story is a simple but powerful idea: The One Place. A place where people want to be. A place to work, connect, meet, breathe, recharge, and feel part of something. Think great design, easy transport links, fresh air, riverfront views and cafés just a few steps away. It’s all here and it’s all coming together in one well-connected mini precinct.

The workshop gave us the chance to dig into what sets this project apart. From its walkability and cultural connections to smart post-pandemic design thinking, 110 George is shaping up to be a breath of fresh air for the Parramatta CBD.

We also explored early creative directions for the brand sophisticated but grounded, premium but accessible, with a tone that’s professional, confident and just a little bit warm.

So what’s next? We’re now refining the creative and building out the campaign tools to help tell this story to market. We’re excited to keep shaping this with the team and proud to help bring a project like this to life.

Because when you bring great people together with a clear vision, good things happen.