Northrop
Long term relationships are at the core of what they do.
One thing this brand refresh really reinforced for us is just how much Northrop values relationships. They genuinely care about their clients,taking the time to listen, ask the right questions, and fully understand what each project needs to succeed.
It’s not just about solving problems (though they’re incredibly good at that), it’s about doing it with heart, care and a real sense of partnership.
Down to earth, warm, neighbourly mixed with knowledge and experience.
There’s also a great energy that flows through how Northrop works. They’re committed and knowledgeable, but also know how to keep things light when it matters—making the experience fun and memorable for everyone involved. That spirit was something we saw throughout the brand journey and wanted to capture and bring to life.
No BS attitude
Northrop’s ability to deliver consistently high-quality work, backed by intelligence, practical experience and a ‘no BS’ attitude, has earned them serious loyalty from their clients. They’re the kind of business that quietly gets things done reliably, humbly, and with a real sense of pride in the outcome.
It was a pleasure to help guide them through this brand refresh. We worked closely with the Northrop team to understand who they are, how they work, and what makes them different.
From there, we helped shape a brand that feels true to their values, one that celebrates their down-to-earth nature, their technical excellence, and the meaningful relationships they build every day.
We’re proud of the result, and even prouder of the process we went through together. Northrop’s “big enough to deliver, small enough to care” ethos came through in every conversation. And that, more than anything, made this project a joy to be part of.
Testimonial - Managing Director
It was very important for us that our new Brand was authentic and unique. Our new brand not only looks different it feels different. Our people got behind it, and the response from clients has been overwhelmingly positive. We’re hearing that it better reflects who we are today and where we’re heading. A big part of that came down to how Extrablack guided us through the process. They really took the time to understand us who we are, what makes us tick and helped bring that to life in a brand that’s authentic and future-focused. It was a genuine partnership, and a pleasure having them alongside us for the journey.”
Todd Halliday
– Managing Partner
Testimonial
The refreshed brand has had a big impact on the entire business, beyond what we look like.
It’s brought consistency across the different offices that have been struggling to come together for more than 5 years. The teamwork that is being seen across the different office business support teams, now united over a new brand, is phenomenal.
The reason that a new set of templates and designs has enabled such fantastic change acceptance is because of the additional effort from Extrablack. The team listened and did many more reviews and edits that were in scope, to address the very particular functional and technical requirements enabling them to land with a change averse group.
Extrablack provided an exceptional level of focus, right down to engaging with the capability of the user, to balance design excellence, with the form and function of a basic word document.
They took the essence of Northrop, and refined it into EVP and USP messages that resonate everyone in the business. It’s not often that a consultant can dive deep enough to really understand what is at the heart of a business within a very short timeframe. Extrablack did just that, and we’re being rewarded for their effort every day for how we’re able to springboard from these messages in many other avenues.
The new brand has given us the tools we need to be modern and professional. The addition of two key colours, has moved our brand from cold and old, to hot and not! In a business where documentation is our product, we now have a design platform that is flexible, practical, and we are already getting positive feedback from our clients.
Tessa Holloway
– Lead Project Manager
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