We kicked things off the way we always do, with a deep dive. We wanted to understand not just the product, but the developers who’d use it, the market PRiMAX was entering, and the competitors already shouting about AI. One thing stood out:
PRiMAX wasn’t here for hype.
They’d been using AI from day one, but what they really sold was results. So we built a strategy that let them stand out by focusing on outcomes profit, speed and confidence all powered by what we call Augmented Human Intelligence. That’s the mix of smart tech and smart people working together to get the best results.
The bold approach led to the creation of Gerald their now Head of Operations. He is an AI created avatar that can be engaged with by interested people, taking and making calls and booking demonstrations for the Human team. Gerald was brought to life for the Urbanity2025 launch covering FAQ’s through his podcast. His look and feel, temperament, tone of voice and persona all had to be aligned with the brand.
Gerald’s is now an active and valuable member of the team, providing product information and insights to developers and busy generating qualified leads for the team. See below the development of Gerald and creating an engaging and approachable AI avatar and applying it to convey a series of product insights through a series of short video clips, prepared for the Urbanity2025 launch.
