Reimagining how to live in Auburn
North Village Auburn Square represents a landmark precinct project for LFD Developments
Set to redefine apartment living in Auburn
Our team at Extrablack partnered with LFD Developments and Ray White Projects Western Sydney to shape a story that’s as much about people as it is about property. Through collaborative workshops, site and display suite visits, engaging with the local community and good old-fashioned research, we got to the heart of what makes this place special and created a new identity and built a project campaign that highlights exactly that. It’s not just about selling apartments. It’s about showing what life could look like when you’re part of a vibrant, walkable neighbourhood that feels welcoming and calm at the same time.
Vibrant culture and lifestyle
Extrablack’s role has been to craft a compelling and strategically led marketing narrative that goes beyond selling units it tells a story of lifestyle, connection, and value. Through immersive workshops, stakeholder interviews, and local market research, Extrablack distilled the project’s essence into clear brand positioning: quality, credibility, and connectivity. The creative direction was informed by a volume dial framework that balances a confidently spoken, positively challenging tone with warmth, community appeal, and reliability.
Key to the campaign is a lifestyle-centric narrative that promotes North Village Auburn Square as a calm retreat within a vibrant, walkable neighbourhood, offering tree-lined streets, cultural diversity, and proximity to cafés, transport, and open spaces. Campaign messaging highlights not just product attributes, but peace of mind, long-term quality, and the value of living in a welcoming community. The result is a highly differentiated, emotionally resonant campaign that reflects both market insight and creative vision setting a new benchmark for apartment marketing in the region, and reinforcing LFD’s reputation as a progressive and dependable developer.
Contact
To get in touch...