Geyer Valmont

Two histories, one forward vision.

Service
Strategy & branding

Scope
Brand strategy
Visual identity
Capability statement design
Website design
Photography direction

Bringing together two established practices into a single, future-facing brand required more than a visual refresh. It called for a clear point of view. One that could honour legacy while confidently articulating what comes next.

The Challenge

Geyer and Valmont came together with a shared ambition to lead the next generation of workplace design. The challenge was to unify two distinct histories into a cohesive brand that felt progressive, credible and ready to scale.

The existing identity lacked the clarity and presence needed to communicate this shift. It needed to better express their role as leaders in shaping contemporary workplaces, while also supporting business development through a more considered and confident outward expression.

The Solution

We worked closely with the Geyer Valmont team to define a clear strategic platform centred around a single idea: pioneering workplaces.

This became the foundation for a new identity system designed to feel both bold and refined. A highly recognisable visual language was developed, balancing confident typography with a distinctive use of colour and composition. The result is an identity that feels immediate and memorable, while still allowing flexibility across different touchpoints.

The system was applied across a suite of key brand assets, including a capability statement, digital presence and a curated photography direction. The capability document in particular was designed as a strategic sales tool, combining project storytelling with a clear articulation of process and expertise.

Across digital, the website was reimagined to better communicate their offer, streamline navigation and showcase their work with clarity and intent. Photography direction focused on capturing authentic workplace moments, reinforcing the human-centred thinking behind each project.

The Outcome

The new Geyer Valmont brand positions the business with clarity and confidence at a pivotal moment of growth.

It brings together two legacies into a single, cohesive voice, while establishing a strong platform for future expansion. The identity is bold enough to stand out in a competitive market, yet considered enough to support long-term brand equity.

Most importantly, it gives the team a clear and consistent way to communicate who they are and what they stand for, both internally and externally. A brand that reflects not just the spaces they design, but the thinking that drives them.