Strategy, Property Marketing
99 Phillip Street
A refined strategy and branding campaign for W99 Phillip Street, positioning the Build-to-Rent development as both a premium living experience and a compelling long-term investment opportunity.
Strategy, Brand, Retail
Sydney Business Park
As the surrounding communities around Sydney Business Park evolved, the precinct needed to evolve with them. Extrablack developed a strategic brand and digital experience that repositioned the business park as a contemporary destination shaped by business, lifestyle and connection.
Strategy, Brand, Placemaking
Western Sydney Airport Business Park
Positioning a major Western Sydney landholding as a future-focused business and logistics destination through strategy, branding, digital experience and signage.
Strategy, Brand, Storytelling
ResetData Rebrand
A strategic rebrand that repositioned ResetData as a confident, enterprise-ready sovereign AI infrastructure provider, aligning its identity with the scale, maturity and ambition of the business.
Strategy, Placemaking, Signage & Wayfinding, Hospitality
Capella Hotel
Reimagining heritage architecture through refined, understated and immersive signage design within a landmark 5 Star hotel.
Strategy, Brand, Signage & Wayfinding, Hospitality
Kinmark Hotels
Extrablack partnered with Kinmark Hotels to create a scalable brand and wayfinding system that connects multiple hotel destinations through a cohesive visual and guest experience.
Strategy, Brand, Storytelling
Beilby Holdings
A strategic website refresh for Beilby Holdings, repositioning their digital presence through clear UX, purposeful UI design and messaging centred around certainty.
Strategy, Brand, Retail, Hospitality
Bouche on Bridge
A contemporary hospitality brand shaped by restraint, materiality and craft, bringing Bouche on Bridge to life across identity, space and experience.
Strategy, Brand, Experiential Design, Retail, Hospitality
Osteria Balla
Branding and environmental design for Osteria Balla, bringing together identity, architecture and experience into a cohesive Italian dining destination.
