Strategy, Brand, Storytelling
Haslin
Transforming Haslin’s market presence with a bold rebrand that reflects the intelligence, rigour and innovation behind the business.
Strategy, Precincts, Property Marketing, Storytelling, Retail
Macquarie Rise
Extrablack partnered with TOGA to create the evolving brand and project marketing campaign for Macquarie Rise, building long-term place equity across residential, penthouse and retail leasing.
Strategy, Placemaking, Precincts, Experiential Design, Signage & Wayfinding
Charles Street Square. Parramatta Quay
A cohesive wayfinding and environmental graphics system designed to reconnect Parramatta’s CBD with the riverfront through intuitive navigation, integrated placemaking and a refined civic identity.
Strategy, Placemaking, Property Marketing, Storytelling
Marque
A coastal-inspired brand and campaign for Marque, repositioning the development beyond commuter convenience to create stronger emotional connection and market appeal.
Strategy, Property Marketing
99 Phillip Street
A refined strategy and branding campaign for W99 Phillip Street, positioning the Build-to-Rent development as both a premium living experience and a compelling long-term investment opportunity.
Strategy, Brand, Retail
Sydney Business Park
As the surrounding communities around Sydney Business Park evolved, the precinct needed to evolve with them. Extrablack developed a strategic brand and digital experience that repositioned the business park as a contemporary destination shaped by business, lifestyle and connection.
Strategy, Brand, Placemaking
Western Sydney Airport Business Park
Positioning a major Western Sydney landholding as a future-focused business and logistics destination through strategy, branding, digital experience and signage.
Strategy, Brand, Storytelling
ResetData Rebrand
A strategic rebrand that repositioned ResetData as a confident, enterprise-ready sovereign AI infrastructure provider, aligning its identity with the scale, maturity and ambition of the business.
Strategy, Placemaking, Signage & Wayfinding, Hospitality
Capella Hotel
Reimagining heritage architecture through refined, understated and immersive signage design within a landmark 5 Star hotel.
