Haslin
Transforming Haslin’s market presence with a bold rebrand that reflects the intelligence, rigour and innovation behind the business.
Strategy, Brand, Placemaking, Precincts, Signage & Wayfinding
Charles Street Square. Parramatta Quay
A cohesive wayfinding and environmental graphics system designed to reconnect Parramatta’s CBD with the riverfront through intuitive navigation, integrated placemaking and a refined civic identity.
Strategy, Brand, Placemaking, Property Marketing, Storytelling
Marque
A coastal-inspired brand and campaign for Marque, repositioning the development beyond commuter convenience to create stronger emotional connection and market appeal.
Strategy, Brand, Property Marketing
99 Phillip Street
A refined strategy and branding campaign for W99 Phillip Street, positioning the Build-to-Rent development as both a premium living experience and a compelling long-term investment opportunity.
Strategy, Brand, Placemaking, Signage & Wayfinding
Sydney Business Park
As the surrounding communities around Sydney Business Park evolved, the precinct needed to evolve with them. Extrablack developed a strategic brand and digital experience that repositioned the business park as a contemporary destination shaped by business, lifestyle and connection.
Strategy, Brand, Placemaking, Signage & Wayfinding
Western Sydney Airport Business Park
Positioning a major Western Sydney landholding as a future-focused business and logistics destination through strategy, branding, digital experience and signage.
Strategy, Brand, Storytelling
ResetData Rebrand
A strategic rebrand that repositioned ResetData as a confident, enterprise-ready sovereign AI infrastructure provider, aligning its identity with the scale, maturity and ambition of the business.
Strategy, Brand, Storytelling, Retail
QE Nourish Me
From packaging through to digital experience, Nourish Me was designed to help QE Foodstores bring healthy, ready-made meals to market with clarity, warmth and strong shelf presence.
Strategy, Brand, Signage & Wayfinding, Hospitality
McKell Building
Through integrated environmental design and wayfinding, the McKell Building was reshaped into a contemporary workplace that supports intuitive movement, flexibility and architectural cohesion.
