Extrablack

We use design to turn developer vision into places people genuinely connect with, shaping experience, building trust and creating long-term value.

Building brands across the property sectors

Extrablack works alongside developers and construction leaders as a genuine partner in growth, not as an add-on service, but as part of the commercial engine behind a project. We bring clear thinking to complex environments, helping teams define what a project stands for, how it should be positioned and where its real value lies. In markets where margins are tight and confidence matters, that clarity makes a measurable difference.

We understand the pressures of feasibility, delivery and sales performance. Brand, in this context, isn’t surface-level expression, it’s a strategic tool that shapes perception, supports pricing, builds trust and strengthens long-term portfolio value. When positioning is disciplined and aligned to commercial intent, projects gain traction faster and endure longer.

Our role is to steady the course, challenge when needed and support when it counts – ensuring each development not only performs today, but contributes to a reputation that compounds over time.

Projects

Grid size

Strategy
Brand
Placemaking
Precincts
Property Marketing
Experiential Design
Storytelling
Signage & Wayfinding
Retail
Hospitality

Strategy, Brand, Precincts, Property Marketing, Storytelling

Macquarie Rise

A connected lifestyle address in Macquarie Park designed so you never live the same day twice.

Strategy, Brand, Property Marketing, Storytelling, Signage & Wayfinding

Twenty Hall

Beautifully designed residences by William Smart.

Strategy, Brand, Placemaking, Signage & Wayfinding

Capella Hotel

Reimagining heritage architecture through refined, understated and immersive signage design within a landmark 5 Star hotel.

Strategy, Brand, Storytelling

Turner Architects

Confident and intuitive digital design brings Turner’s cross continental studios and diverse portfolio together.

Strategy, Brand

BOWE

Offshore wind energy reimagined to create new opportunity for Tasmania’s communities and economy.

Brand, Precincts, Property Marketing

110 George Street Parramatta

A fresh, forward-thinking commercial project redefining the way people work in Parramatta.

Strategy, Brand, Precincts, Property Marketing, Storytelling

North Village Auburn Square by LFD

North Village Auburn Square, one that balances lifestyle, quality and welcoming as the neighbourhood itself.

Strategy, Brand, Storytelling

Buchan

Reinvigorating an established brand.

Strategy, Brand

Northrop

Northrop is about long term relationships and making their client's lives easy and fun.

Strategy, Brand

SBA Architects

Building on SBA’s Design Intelligence platform, Extrablack reshaped perception and elevated their interiors capability.

Strategy, Brand, Precincts, Property Marketing

The Ashford

A connected Hills precinct apartment project bringing oversized living, walkable metro access and bushland integration together.

Strategy, Brand, Precincts, Property Marketing, Storytelling, Signage & Wayfinding

Park Residences

Architecturally designed harbour view residences redefining premium down-sizer living on the Lower North Shore.

Strategy, Brand, Storytelling

Greenbox

Brand refresh designed to reflect Greenbox’s commitment to its people and empower individual expression.

Strategy, Brand, Precincts, Property Marketing, Storytelling, Signage & Wayfinding, Retail

Hills Showground Village

Mixed use precinct breathing new life into the Castle Hill Showground site.

Strategy, Brand

PRiMAX

Discover how Extrablack created a bold, fast-moving brand for PRiMAX, a proptech start-up.

Strategy, Brand, Storytelling

Nexsphere

Empowering collective intelligence to drive meaningful change at a national scale.

Strategy, Brand, Property Marketing, Storytelling, Signage & Wayfinding

ENSO

Introducing the story of Japanese philosophy to village living through a refined and considered brand narrative.

Strategy, Brand, Precincts, Property Marketing, Storytelling, Signage & Wayfinding

The Banks

Bringing to life an elevated coastal lifestyle vision within easy reach of Sydney’s CBD.

Strategy, Brand, Property Marketing, Storytelling, Signage & Wayfinding

Edinburgh Collection

Shaping a brand story anchored in the charm and convenience of Castlecrag village.

Strategy, Brand, Experiential Design, Signage & Wayfinding, Retail

QE Foodstores

From one local store to a network of premium high-street grocers, Extrablack has helped QE Foodstores grow with a brand identity rooted in community, convenience and quality.

Strategy, Brand, Storytelling, Signage & Wayfinding

Ferrier Hodgson

Crafting a considered signage and environmental system that reinforces Ferrier Hodgson’s brand in space.

Strategy, Brand, Placemaking, Experiential Design, Signage & Wayfinding

Suncorp

Delivering a user centred signage and wayfinding solution for Suncorp’s new Brisbane headquarters, supporting seamless journeys across 40,000sqm.

Strategy, Brand, Storytelling

Geyer

Revitalising an established interior design icon through a future focused brand transformation.

Brand, Placemaking, Experiential Design, Signage & Wayfinding, Hospitality

James Squire

Bringing the James Squire story to life through immersive brand environments across seven unique bar destinations.

Strategy, Brand, Placemaking, Experiential Design, Signage & Wayfinding

Gunyama Park Aquatic and Recreation Centre

Translating Sydney’s beach and harbour pool heritage into an immersive wayfinding and graphics experience.

Strategy, Brand, Precincts, Property Marketing, Storytelling, Signage & Wayfinding

Tallawong Village

Connection, opportunity and attainable home ownership come together in this emerging village precinct.

Strategy, Brand, Precincts, Property Marketing

Downtown Zetland

Architecturally designed apartments placing lifestyle, convenience and the city within easy reach.

Strategy, Brand, Property Marketing, Storytelling

The Regent

A connected urban address where village atmosphere meets metropolitan energy.

Strategy, Brand, Placemaking, Property Marketing, Signage & Wayfinding

44 Martin Place

A renewed CBD landmark restoring presence, prestige and relevance at 44 Martin Place.

Strategy, Brand, Placemaking, Experiential Design, Signage & Wayfinding

College of Law

Practical legal education designed to unite professionals and strengthen industry capability.

Strategy, Placemaking, Signage & Wayfinding

Cranbrook School

Modern recreation facilities designed to reflect the legacy and character of Cranbrook School.

Strategy, Placemaking, Experiential Design, Signage & Wayfinding

Endeavour Energy

Indigenous interpretative art plays an important role, telling stories in the workplace.

Strategy, Placemaking, Signage & Wayfinding

Town Hall House

Reimagining civic identity through a considered, tactile and contemporary signage solution.

Strategy, Placemaking, Signage & Wayfinding

Parramatta Aquatic Centre

Wayfinding design shaped by landscape, topography and heritage for Parramatta’s new aquatic destination.

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